Client: Salt Lake City nonprofit
Project: Create a PR plan to engage a younger audience
Key Skills: Filming, client and team communication, and problem solving
Programs: Adobe Premiere Pro
I worked with a team to make a PR plan for a nonprofit organization in Salt Lake City. We focused on engaging a younger audience to get them to come to the organization’s weekly classes. I created a testimonial video as a way to achieve this goal. To do this I filmed a class, interviewed dancers and edited the video in Adobe Premiere Pro. I also contributed to writing the final document that outlined what the organization could do to enhance their future PR work.
Throughout the process the client was pleased with the work we were creating. We accomplished our goal of creating a successful PR plan by creating engaging deliverables for the target audience.