Author Archives:

The Borgen Project: Outreach Strategy

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Employer: The Borgen Project

Project: Get four media outreach materials published

Key Skills: Writing skills, research skills and time management

I created an outreach strategy to create awareness about The Borgen Project. My plan included creating a variety of outreach materials such as letters to the editor and feature stories. I sent these materials to various journalists and media channels in the Salt Lake valley.

I have had three letter to the editors published in the print and online editions of the Deseret News and Salt Lake Tribune. I also created a feature story that was posted on Medium, a blogging platform for articles.

View the Full Articles

Deseret News – Letter: Save the international affairs budget

Deseret News Website

Deseret News Letter PDFDownload

Salt Lake Tribune – Letter: America should spend more money on foreign aid

Salt Lake Tribune Website

Salt Lake Tribune Letter PDFDownload

Deseret News – Americans need to let their voices be heard by congressional leaders

Deseret News Website

Deseret News Letter PDFDownload

Medium – The International Affairs Budget provides benefits for us all

Medium Website

Medium Feature Story PDFDownload

The Borgen Project: Fundraising

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An advocate flyer I mailed to my family with a letter asking them to donate.

Employer: The Borgen Project

Project: Fundraise $500

Key Skills: Writing skills, communication with donors and time management

I raised over $800 as a part of my internship with The Borgen Project. I sent out letters to family and friends, and offered my services to reach my goal of $500. I also followed up with those who received letters to remind them to donate. The fundraiser was also promoted on my personal social media accounts as a way to reach a wider audience.

Through communicating with donors and creating strong written materials I was able to reach my fundraising goal. The money I have raised will go to help The Borgen Project continue their mission of reducing absolute poverty.

View Full Advocate Flyer

Advocate Flyer PDFDownload

Resume

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Olivia Caussé

Sandy, UT 84092 | 801-918-5878 |
ocausse29@gmail.com | oliviacausseportfolio.com

Education

B.A. in Communication | Westminster College | Anticipated: May 2019

  • NCAA Division II Cross Country and Track & Field Member: August 2015 – Present

Communication Experience

PR & Marketing Intern | The Borgen Project | Salt Lake City | Spring 2019

  • Worked to increase the organization’s media presence by writing and pitching stories to Utah news organizations
  • Planned, organized and presented at an event to inform an audience about getting involved with the organization
  • Engaged with audiences on my personal social media to spread the organization’s message on Instagram, Twitter and Facebook
  • Fundraised $500 for The Borgen Project by sending letters to family and friends

PR Consultant | Samba Fogo | Salt Lake City | Fall 2018

  • Worked on a team to create a PR plan to bring in a younger audience
  • Created testimonial video to increase engagement
  • Edited the video in Adobe Premiere Pro
  • Analyzed past communication efforts and gave suggestions for improvement

Design Consultant | Complete Sun | Salt Lake City | Fall 2018

  • Collaborated with a team to create a brand for a startup company
  • Managed communication with client
  • Used Adobe Illustrator, InDesign and XD to create brand materials

Reporter & Photographer | The Forum | Salt Lake City | Spring 2018

  • Wrote five news stories and took pictures for Westminster College’s student newspaper, The Forum
  • Conducted interviews with community members to gain information for stories
  • Collaborated on Google Docs to receive feedback from the editors and my peers

Work Experience

Teacher/ Caretaker | Blessed Beginnings Daycare | Sandy, UT | June 2018 – Present

Front Counter Crew Member | Dairy Queen | Sandy, UT | May 2014 – August 2015, Summer 2016, Summer 2017

Olivia Causse Resume PDFDownload

Bill’s Bear Carvings

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Client: Bill’s Bear Carvings

Project: Create a brochure and a business card

Key Skills: Problem solving, visual communication and creativity

Programs: Adobe Illustrator and InDesign

I began my work with Bill’s Bear Carvings by creating a brochure of the various bears the crafter makes. I created the brochure in Adobe InDesign where I laid out the text and images. The biggest challenge was finding a way to present information in a way that is both visually appealing and informational. This was overcame by selecting quality photos and being critical with the information I included.

I have also designed a business card for the crafter. To create this I used Adobe Illustrator to replicate the brand with the pen tool and the graphic pen to make a “wooden” background. The text and images were brought together in InDesign. The client has been using these designs to promote his business and I plan on creating more for him in the future.

View the Full Work

Brochure PDFDownload
Business Cards PDFDownload

Peter Pan Book Jacket

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Project: Modernize the Peter Pan book cover

Key skills: Visual communication, problem solving and creativity

Programs: Adobe Illustrator and InDesign

The goal of this project was to design a new book jacket for a published book. In modernizing the book cover of Peter Pan I was able to challenge my skills in Adobe Illustrator and InDesign. The design went from fairly simple in the early designs to more complex in the final. This dramatic change in the ideas encouraged me to overcome new challenges and take more risks in my work.

I ended this project by printing the book jacket and used the measurement to correctly put it on the book. This design challenged me to take risks and be open to new ideas.

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Peter Pan Book Jacket PDFDownload

Nonprofit PR Plan

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Client: Salt Lake City nonprofit

Project: Create a PR plan to engage a younger audience

Key Skills: Filming, client and team communication, and problem solving

Programs: Adobe Premiere Pro

I worked with a team to make a PR plan for a nonprofit organization in Salt Lake City. We focused on engaging a younger audience to get them to come to the organization’s weekly classes. I created a testimonial video as a way to achieve this goal. To do this I filmed a class, interviewed dancers and edited the video in Adobe Premiere Pro. I also contributed to writing the final document that outlined what the organization could do to enhance their future PR work.

Throughout the process the client was pleased with the work we were creating. We accomplished our goal of creating a successful PR plan by creating engaging deliverables for the target audience.

View My Portion of the PR Plan

Nonprofit PR Plan PDFDownload

Complete Sun

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Client: Complete Sun

Project: Create a brand for an upcoming business

Key Skills: Client and team communication, project management, and problem solving

Programs: Adobe Illustrator, InDesign and XD

I worked with a team to create a brand campaign for an upcoming business, Complete Sun. My main role in this project was to design the style guide for the brand. This style guide outlines instructions to keep the brand consistent. I also managed the communication between my team and the client. Throughout this process we got feedback from user testing to improve our final product. We created our deliverables on Adobe Creative Cloud specifically InDesign, Illustrator and XD. I also coordinated with Alphagraphics to get the style guide printed for the client.

The clients were satisfied with our work and continue to use our brand for their business. My team, accomplished the goal of creating a strong brand for Complete Sun. We achieved this by having a strong team environment that communicated frequently and desired to create a quality product.

View the Full Style Guide

Complete Sun Style Guide PDFDownload

Westminster Ski Team News Story

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Five athletes prepare to run on Westminster's indoor track.

News Organization: The Forum

Project: Write a news story about the college’s ski team

Key Skills: Meeting deadlines, writing skills and coordination with other’s schedules

This story for Westminster College’s The Forum was inspired by the lack of snow during the 2018 Utah winter. I focused on the effect that the lack of snow had on the ski team and their performance. I worked with a team of editors to improve the story, conducted interviews and took pictures.

This story was published to The Forum’s website, Facebook and Twitter. After the story was published I received positive comments from the ski coach, who said that a lot of people were talking to him about it.

Read the Full Story

The Forum Website

Westminster Ski Team News Story PDfDownload

Westminster Opera News Story

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Two men engaging in a trade with elixir.

Photo courtesy: Chase Palmer

News Organization: The Forum

Project: Report on the college’s opera production

Key Skills: Writing skills, meeting deadlines and time management

This story for Westminster College’s The Forum was written about the opera production’s collaboration with Operation Underground Railroad. In two weeks, I conducted interviews, worked with a team of editors to make a strong story and coordinated with a photographer for permission to use his photos. Throughout the process I was frequently editing to tighten up the writing for better audience understanding.

After the story was published it was posted to The Forum’s website and social media platforms. The article received eight likes on Facebook and two likes on Twitter. The story was also printed in the February 2018 edition of The Forum.

Read the Full Story

The Forum Website

Westminster Opera News Story PDFDownload