Client: Bill’s Bear Carvings

Project: Create a brochure and a business card

Key Skills: Problem solving, visual communication and creativity

Programs: Adobe Illustrator and InDesign

I began my work with Bill’s Bear Carvings by creating a brochure of the various bears the crafter makes. I created the brochure in Adobe InDesign where I laid out the text and images. The biggest challenge was finding a way to present information in a way that is both visually appealing and informational. This was overcame by selecting quality photos and being critical with the information I included.

I have also designed a business card for the crafter. To create this I used Adobe Illustrator to replicate the brand with the pen tool and the graphic pen to make a “wooden” background. The text and images were brought together in InDesign. The client has been using these designs to promote his business and I plan on creating more for him in the future.

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Project: Modernize the Peter Pan book cover

Key skills: Visual communication, problem solving and creativity

Programs: Adobe Illustrator and InDesign

The goal of this project was to design a new book jacket for a published book. In modernizing the book cover of Peter Pan I was able to challenge my skills in Adobe Illustrator and InDesign. The design went from fairly simple in the early designs to more complex in the final. This dramatic change in the ideas encouraged me to overcome new challenges and take more risks in my work.

I ended this project by printing the book jacket and used the measurement to correctly put it on the book. This design challenged me to take risks and be open to new ideas.

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Client: Complete Sun

Project: Create a brand for an upcoming business

Key Skills: Client and team communication, project management, and problem solving

Programs: Adobe Illustrator, InDesign and XD

I worked with a team to create a brand campaign for an upcoming business, Complete Sun. My main role in this project was to design the style guide for the brand. This style guide outlines instructions to keep the brand consistent. I also managed the communication between my team and the client. Throughout this process we got feedback from user testing to improve our final product. We created our deliverables on Adobe Creative Cloud specifically InDesign, Illustrator and XD. I also coordinated with Alphagraphics to get the style guide printed for the client.

The clients were satisfied with our work and continue to use our brand for their business. My team, accomplished the goal of creating a strong brand for Complete Sun. We achieved this by having a strong team environment that communicated frequently and desired to create a quality product.

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